Many companies think the task of the sales function is to sell.
In reality, the task of sales management is much broader: turning company strategy into concrete results.
A good Sales Manager doesn’t just close deals.
They coordinate people, processes, objectives and information.
• Translates targets into operational actions
• Monitors market trends
• Aligns sales, marketing and production
• Protects margins and profitability
Today the sales role is no longer purely executional. It is a strategic function that directly contributes to the company’s decisions.
For this reason, talking about sales increasingly means talking about business management.
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