An effective sales meeting begins before the meeting itself.
It may sound obvious, but many opportunities are lost due to insufficient preparation.
A well-organised meeting should always clarify:
- why we are meeting;
- what decisions we need to make;
- what data we will analyse;
- what results we expect.
Preparation is a form of respect for the client.
But it’s also a form of leadership.
Arriving prepared communicates competence, reliability and control.
Three qualities every client looks for in their partners.
What’s the most common mistake you see in sales meetings?
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